Who we are
PetCare is operated by CULTURE CREATIVES MEDIA (PTY) LTD. This policy applies to the PetCare iOS app, its support site and connected services.
Information we collect
- Account information: email address, account identifier and the role you choose.
- Pet and care content: pet profile photos, profile details, routines, completion history, health records, appointments and notes you add.
- Shared care: invitations, household access, messages, bookings and reviews.
- Professional information: business name, service details, contact information, location and availability when a professional creates a listing.
- Purchases: product, entitlement and renewal status. Apple handles payment card details; PetCare does not receive them.
- Notifications and diagnostics: push token, notification preferences, device and error information needed to operate and secure the service.
How we use information
We use information to authenticate accounts, sync pet care, deliver reminders, share authorised pet records, provide professional listings and bookings, manage subscriptions, provide an optional AI Pet Check, answer support requests, prevent abuse and improve reliability.
Sharing and service providers
We share information only as needed to provide PetCare: with people you explicitly invite; with professionals involved in a booking; and with service providers including Apple, Supabase, RevenueCat, Resend and Google's Gemini API. They process information under their own terms and our instructions. We do not sell personal information and do not use it for cross-app tracking or third-party advertising.
Pet photos and Live Pet Check
Pet profile photos are stored and displayed as uploaded. PetCare does not transform uploaded photos using image generation.
If a PetCare Plus subscriber explicitly starts Live Pet Check, the app requests camera and microphone permission and sends live camera frames, microphone audio and the pet context shown in the app securely from the device to Google's Gemini API. This enables a real-time voice conversation while the assistant follows the live camera view. PetCare does not record or store those live frames or audio. Sessions end after a maximum of two minutes. We retain only a minimal session record for entitlement enforcement and cost control. A transcript is shown during the session and is stored in PetCare only if you explicitly choose to save it as a health note.
Live Pet Check can miss context or be wrong. It does not diagnose, treat or replace a veterinarian. Contact a veterinary professional whenever you are concerned, and seek emergency veterinary help for severe or rapidly worsening signs.
Retention, security and deletion
We retain account content while the account is active and as required for security, dispute resolution or law. We use access controls, encryption in transit and account-scoped storage. No online service can guarantee absolute security.
You can permanently delete your account in PetCare → More → Account → Delete account. Data belonging only to you is removed. Content in a genuinely shared household may remain available to its remaining members.
Your choices
You can update pet and professional information in the app, control notification permissions in iOS Settings, manage subscriptions through your Apple Account, leave shared care and delete your account in the app. Contact support for an access or privacy request.
Children and changes
PetCare is not directed to children under 13. We may update this policy when the service changes; the effective date above will be revised when changes are material.